--- title: "Churnkey — Growth Infrastructure for Subscription Companies" description: "Churnkey finds the next revenue moment for every subscriber, helping subscription businesses reduce cancellations, recover failed payments, and launch the right growth intervention at the right time." canonical: "https://churnkey.co" category: "homepage" related: - /how-it-works/index.html.md - /feature/cancel-flows.html.md - /feature/payment-recovery/index.html.md - /intelligence/index.html.md - /growth/index.html.md - /growth/library/index.html.md - /sdk-overview.html.md last_updated: "2026-07-01" --- # Churnkey - Growth Infrastructure for Subscription Companies ## Overview Churnkey is growth infrastructure for subscription companies. It powers the intelligence behind subscriber revenue decisions, is easy to start, gets more performant at scale, and finds the next revenue moment for every subscriber. When teams know there is revenue upside but cannot get engineering, data, and design cycles to run the right intervention at the right moment, Churnkey turns that work into production workflows. ## Key Metrics A Baseline Churnkey Experience delivers: - **32 percent Voluntary Churn Drop** - **14 percent Avg. LTV Increase** - **72 percent Recovered Payments** Top-performing customers achieve up to 54 percent cancellation reduction, 89 percent payment recovery, and 28 percent LTV increase. ## Core Products ### Cancel Flows Get the best cancel flow in the business and reduce cancellations up to 54 percent. Your cancel button is a blunt instrument just waiting to become a growth lever. [Learn more →](/feature/cancel-flows.html.md) ### Payment Recovery Losing customers to failed payments is antiquated. Churnkey offers features like segmented campaigns, dunning offers, and payment retries that are shockingly precise. [Learn more →](/feature/payment-recovery/index.html.md) ### Customer Insights You know the only way to improve your business is to listen to customers, but it's really hard to do it at scale. With Churnkey's AI engine, you can analyze customer feedback and categorize it automatically so it's easy to take action. [Learn more →](/feature/customer-insights-ai.html.md) ### Customer Return Campaigns Bring former customers back with cancellation context, customer health, and one-click return links. [Learn more →](/feature/reactivations.html.md) ### Churnkey Growth Find the growth levers most likely to move LTV, backed by Churnkey's subscription dataset and organized into production-ready plays. [Learn more →](/growth/index.html.md) ## All Features ### Retention & Cancellation - [Cancel Flows](/feature/cancel-flows.html.md) - Personalized cancellation experiences - [Cancellation Insights](/feature/cancellation-insights.html.md) - Understand why customers leave - [Dynamic Offers](/feature/dynamic-offers.html.md) - Intelligent retention incentives - [Subscription Pauses](/feature/subscription-pauses.html.md) - Temporary subscription holds - [Session Recordings](/feature/session-recordings.html.md) - See how users interact with flows ### Customer Intelligence - [Customer Health](/feature/customer-health.html.md) - Predictive churn scoring - [Customer Insights AI](/feature/customer-insights-ai.html.md) - AI-powered feedback analysis - [Customer Segmentation](/feature/customer-segmentation.html.md) - Advanced targeting - [Customer Timelines](/feature/customer-timelines.html.md) - Complete interaction history ### Intelligence Suite (AI-Powered) - [Intelligence Suite](/intelligence/index.html.md) - AI-powered retention tools hub - [Account Agent](/feature/account-agent.html.md) - AI optimization recommendations - [Adaptive Offers](/feature/adaptive-offers.html.md) - AI-driven offer personalization - [Churnkey Growth](/growth/index.html.md) - AI growth plays for expansion, pricing, and LTV - [Growth Tactics Library](/growth/library/index.html.md) - 32 evidence-backed plays for subscription growth ### Recovery & Growth - [Payment Recovery](/feature/payment-recovery/index.html.md) - Automated dunning campaigns - [Precision Retries](/feature/payment-recovery/payment-retries/index.html.md) - ML-driven payment retries - [Dunning Campaigns](/feature/payment-recovery/dunning-campaigns/index.html.md) - Omnichannel recovery campaigns - [Customer Return Campaigns](/feature/reactivations.html.md) - Campaigns to bring former customers back ### Platform & Integration - [No-Code Editor](/feature/no-code-editor.html.md) - Visual flow builder - [Webhooks](/feature/webhooks.html.md) - Real-time event notifications - [Integrations](/integrations/index.html.md) - Connect with your tech stack ## Analytics Churnkey's best-in-class analytics speak plainly—helping you and your team track boosted revenue, offer uptake, recovery rates, and more. ## Core Features ### Cancel Flow Features - Segment your customer base by churn propensity, product usage, spoken language, and more - Offer cross-sells, pauses, discounts, seat handoffs, and more based on dynamic personalization - Protect app usage by blocking features until your customer resumes their subscription ### Payment Recovery Features - Recover failed payments without customer intervention - Custom, proven retry system adapts to the bespoke needs of your business - Reach your customers where they are: SMS, email, or in your app - Block key features in your app or product until your customer updates their payment method ### Customer Insights Features - Capture product feedback, prioritize features, and drive growth with AI-powered insights - Freeform feedback is grouped into emergent categories and themes for prioritization and analysis - Rank the impact of your product feedback on your bottom line so you know where to focus your development efforts - Use natural language to search for specific feedback, themes, and customers ### Customer Return Campaign Features - Recognize former customers when they show return intent - Use cancellation context to match the right return path - Deliver targeted offers based on customer history - Give customers one-click links that restore access without extra support work ## Open Source SDK The Churnkey React SDK is open source and free on every plan. - **GitHub:** [github.com/churnkey/sdk](https://github.com/churnkey/sdk) - **Docs:** [sdk.churnkey.co](https://sdk.churnkey.co) - **Packages:** `@churnkey/react` (cancel flow component, headless hook, or core state machine), `@churnkey/node` (server-side token generation), `@churnkey/mcp` (MCP server for Claude and Cursor) - **Roadmap:** Actively developed, starting with React. More on the way. See the [SDK overview](/sdk-overview.html.md) for the full quickstart and integration patterns. ## Integrations Churnkey integrates seamlessly with your existing tech stack: - [Stripe Integration](/integrations/stripe/index.html.md) - [Chargebee Integration](/integrations/chargebee/index.html.md) - [Braintree Integration](/integrations/braintree/index.html.md) - [Paddle Integration](/integrations/paddle/index.html.md) - [Maxio Integration](/integrations/maxio/index.html.md) - [Recurly Integration](/integrations/recurly/index.html.md) - [Slack Integration](/integrations/slack/index.html.md) - [All Integrations](/integrations/index.html.md) ## Comparisons - [Build vs. Buy](/comparisons/build-vs-buy/index.html.md) - Custom solution vs. Churnkey - [Churnkey Alternatives](/comparisons/churnkey-alternatives/index.html.md) - Competitive comparison matrix - [ProfitWell vs. Churnkey](/comparisons/profitwell-vs-churnkey/index.html.md) - Direct comparison ## Use Cases - [PLG SaaS](/use-case/plg-saas/index.html.md) - Retention for product-led growth - [News & Media](/use-case/media/index.html.md) - Subscriber retention for publications - [Nonprofit](/use-case/nonprofit/index.html.md) - Recurring donation retention ## Case Studies - [All Case Studies](/case-studies/index.html.md) - Customer success stories - [Superhuman](/case-studies/superhuman/index.html.md) - Seven-figure revenue from seat downgrades - [VEED](/case-studies/veed/index.html.md) - 14,000 failed payments recovered - [Buildertrend](/case-studies/buildertrend/index.html.md) - Six figures in five months - [Sudowrite](/case-studies/sudowrite/index.html.md) - Six figures revenue boost - [ShotDeck](/case-studies/shotdeck/index.html.md) - From black box to real retention levers ## Tools & Calculators - [Free SaaS Calculators](/tools/index.html.md) - All calculators - [Churn Rate Calculator](/tools/churn-rate-calculator.html.md) - [Retention Rate Calculator](/tools/retention-rate-calculator.html.md) - [LTV Calculator](/tools/lifetime-value-calculator.html.md) - [Net Dollar Retention Calculator](/tools/dollar-retention-rate-calculator.html.md) - [ARPU Calculator](/tools/average-revenue-calculator.html.md) - [Growth Rate Calculator](/tools/growth-rate-calculator.html.md) - [CAGR Calculator](/tools/compound-annual-growth-rate-calculator.html.md) - [Growth Ceiling Calculator](/tools/growth-ceiling-calculator.html.md) - [Stickiness Ratio Calculator](/tools/stickiness-ratio-calculator.html.md) - [Gross Margin Calculator](/tools/gross-margin-calculator.html.md) - [Payback Period Calculator](/tools/payback-period-calculator.html.md) ## Reports & Research - [State of Retention 2025](/reports/state-of-retention-2025/index.html.md) - Annual research report: $3B+ in subscription revenue analyzed ## Sales & Overview - [Sales Pitch](/sales-pitch/index.html.md) - Churnkey value proposition overview ## Additional Resources - [Pricing (Markdown)](/pricing.md) - [Pricing (HTML)](/pricing/churnkey-pricing.html.md) - [Churn Metrics](/churn-metrics/index.html.md) - [How It Works](/how-it-works/index.html.md) - Platform overview - [EU Data Protection / GDPR](/legal/gdpr.html.md) - Data protection and compliance - [Documentation](https://docs.churnkey.co/) - Technical implementation guides - [LLM Documentation](/llms.txt) - [Full LLM Documentation](/llms-full.txt) ## Customer Testimonial "No founder wants to think about failed payments or has the time to deal with them. Churnkey stepped up and did it for us — setting us up quickly and optimizing everything — so we could focus on what we love to do: ship fast and grow faster." --- For more information about Churnkey's growth infrastructure for subscription companies, visit [churnkey.co](https://churnkey.co)